Issued 16th Dec 2024
FIFE PROPERTIES GROUP
Awarded double Gold at the EA Masters
Congratulations to the Fife Properties Group who recently received the Gold for Sales and Lettings at the EA Masters 2025.
The EA Masters compiles The Best Estate Agent Guide (or ‘The BEAG’)
This is a leading impartial awards body that puts agents across the UK to the test assessing every single estate agent that advertises on Rightmove. That is over 15,000 different companies and 22,000 individual offices. Less than 1% of agents in the UK achieved a double-gold status. This means they are ranked as gold-standard agents in both sales and lettings which is a rating of excellence.
These awards are based on 3 key areas. Marketing, Service and Results.
Marketing. Every single property listing on Rightmove is individually assessed over a 6-month period. Agents’ websites are assessed including their social media marketing. Client reviews are also taken into consideration.
Service. Every agent has to go through a rigorous process of mystery shops to identify the service levels they offer.
Results. Agents’ Sales and lettings results are checked. Did the property sell/let? How long did it take? Did it fall through?
The winners were announced by the BBC One Show host Alex Jones at the Grosvenor House in London in front of 1,000 of the UK’s top property professionals.
Jim Parker, Managing Director of the Fife Properties Group said, “The fact that only 1% of agents in the UK achieve Gold in both Sales and Lettings is a testament to our amazing team and demonstrates that we are leaders in marketing, service and overall results.”
